Hero UTG opens 2.5bb with J♠J♥, BTN 3-bets 9bb, BB cold-calls

Multi-way Preflop | 3-way: UTG | 100bb effective | Difficulty: Tough

Players in hand: Hero (UTG), BTN, BB

Hero hand

J♠J♥

Board

(preflop)

Action so far:
Hero UTG opens 2.5bb with J♠J♥, BTN 3-bets 9bb, BB cold-calls

Pot: 21bb   To call: 6.5bb

Villain range: BTN 3-bet vs UTG: QQ+, AK, occasional A5s; BB cold-call: TT-99, AQs, KQs, suited gappers

Your move: